CEO · Skribble Group · Founder · SAMA
Teng
Chan Leong
From Budak Taiping
to the World Stage.
About CL
A Builder,
A Leader,
A Connector.
With over 10 years spearheading digital initiatives, Chan Leong is no stranger to the transformative power of data, branding, and marketing. As CEO of Skribble Group, he translates deep expertise into tangible results for businesses across Southeast Asia.
His journey began at a Malaysian conglomerate, where he served as Head of Digital Transformation. Today he leads Skribble Group — spanning Skribble Me, Skribble Lab, Skribble Ventures and Skribble Media — and founded SAMA Alliance, a regional marketing alliance with 50+ independent agencies across APAC.
Education
Carnegie Mellon University, BSc Chemical Engineering '14
School
St. George's Institution, Taiping '08
Current Role
CEO, Skribble Group
Board
INTI Industry Advisory Board
Community
What I Build
Two Platforms,
One Vision.
Role
Chief Executive Officer
Skribble Group
A multi-entity marketing and technology group building impactful brands and optimised campaigns for clients across Southeast Asia.
Skribble Me
Full-service digital marketing agency
Skribble Lab
Technology & innovation arm
Skribble Ventures
Investment & startup ecosystem
Skribble Media
Content & media production
Role
Founder & Regional President
SAMA Alliance
Strategic Asia Marketing Alliance
Launched in Jakarta in August 2024, SAMA unites independent marketing agencies across APAC, championing borderless marketing and hyper-local solutions for clients everywhere.
50+
Partner Agencies
200+
Clients Served
8
Markets
Markets
Recognition
Serial Award Winner.
Recognised by industry peers and institutions across marketing, business, and leadership.
Best Agency Culture
Agency of the Year Awards 2024
2024
Prestige 40 Under 40
Prestige Malaysia
2024
Best Employer
Star Outstanding Business Awards
2024
Agency Leader of the Year
Agency of the Year Awards 2023
2023
Best in Marketing Innovation
The Appies Awards
2022
+ 5× finalist at AOTY 2023 including Best Agency Culture, Full Service Agency of the Year, Best in Customer Service
Speaker Profile
On Stages
Across Asia.
From Kuala Lumpur to Hong Kong — keynotes, panels, and fireside chats on the topics shaping Southeast Asia's business landscape.
Rehda DMTI 2025
Kuala Lumpur
HK FinTech Week 2024
Hong Kong
BeyondFest (AWS)
Kuala Lumpur
Alpha Galaxy × HLB
Kuala Lumpur
Re:source APAC Conference
Kuala Lumpur
Axiata Challenge 2025
Kuala Lumpur
Watch CL in Action
Rehda Institute Sharing
Digital Marketing Transformation, Nov 2025
Re:source APAC Panel
Malaysia to ASEAN: Replicating What Works
Galaxy Exchange Event
Brand Launch for Galaxy Avenue
Past Engagements
HK FinTech Week 2024 — Digital Banking Panel
Rehda DMTI 2025 — Digital Marketing
BeyondFest (AWS KL) — Keynote
Astro Niaga Awani — SME Digital Transformation
BFM 89.9 — Enterprise Explores (5×)
Re:source APAC Conference — Malaysia to ASEAN
Juwai IQI — Global Connections in Malaysia
The Proptech Academy — Industry Elevation
Tenaga Nasional Berhad — Fireside (CIO)
Alpha Galaxy × Hong Leong Bank — Brand Launch
AUAM — Women Empowerment Panel
Malaysia Property Development Process 2026
Press & Media
Quoted.
Featured.
Cited.
The Future of Marketing Agencies Lies in Collaboration, Not Competition
Chan Leong's vision for borderless marketing in Southeast Asia — building SAMA as a force for regional agency collaboration.
Gen AI Setting New Job Standards for Creative Industry
How Skribble Group is navigating the wave of AI-driven transformation in Malaysia's creative and marketing sector.
The Strategic Asia Marketing Alliance — Where Rivals and Partners Unite
Marketing Mojo features Chan Leong on how SAMA is redefining the relationship between competing agencies in the region.
Chan Leong Teng — CEO of Skribble Malaysia & Founder of SAMA
An in-depth profile on CL's journey from corporate digital transformation leader to building one of SEA's most innovative marketing groups.
Media Coverage Timeline
5+
2022–2023
10+
2024
8+
2025–2026
Work With CL
Let's Build
Something
Together.
Whether it's a keynote, a board seat, a consulting project, or a new partnership — Chan Leong brings strategic depth and a builder's mindset to every engagement. Reach out and let's explore what's possible.
Open For